Stop the Train

This amazing clip from Melbourne was seen first by many on the BBC. The timing of the train arriving is incredible and the mother slipping when she tried to run probably saved her life. In a region where we continue to live with the aftermath of tsunami and earthquake a close call for a baby grabs the headlines. Without the security tape it would hardly have managed a mention. It was interesting after the tsunami hit Samoa that much of the initial news was photographs with voiceover. The event was not captured by video and even afterwards there appeared to be very little video available or certainly available for upload.

The 40 second video clip has become the key currency of communication. If a picture used to worth a thousand words a good short video is worth a million. (which is still less than the number of views it will get). A short insight, a fragment, a glimpse into the everyday that we can relate to - such shards of life increasingly make up the fabric of common culture. This will be spoken of and watched this week more than any soap opera or TV show costing millions to make. And it had a happy ending - I am glad the baby was okay. :)

Lost Generation

What i like about this is the creativity of the reversal. Being part of an upside down kingdom where the first will be last and foolishness is wisdom this appeals to me. Would love to see the idea developed with more actual content that had substance to the hope.