Scotch tape are running a competition in NZ.
First prize is either a trip to Scotland or 3 Apple Imacs.
You apparently get to choose which of the two alternatives to select.
At least they have quantified what the experience to acquisition ratio is.
Could be a market for a formula that could work out cash or material alternatives to all of lifes experiences.
If your going to sell your soul - you might as well know what you can get in return.