Following on from todays post on Pacificscots I have been doing more investigating into the Starbucks coffee cup "The Way I see it" programme. Sure it encourages a relativistic view of truth, you have your ideas and I have mine but I reckon that is the starting position anyway. It is not a new programme - it started several years ago but continues to generate a huge amount of discussion and opinion.
Starbucks describe the point of why they started it.
“Sparking conversation In the tradition of coffee houses everywhere, Starbucks has always supported a good, healthy discussion. To get people talking, “The Way I See It” is a collection of thoughts, opinions and expressions provided by notable figures that now appear on our widely shared cups.”
#162 by Robert Shrum
“The test in life is not how far we go, but where we stand. Will we give in to selfishness and fear, or seek for others what we demand for ourselves: dignity and an equal chance?”
#185 by Anna Nalick
"A valuable lesson I've learned from making music is to never let anyone intimidate me. Every student, celebrity, CEO and math teacher in the world has experienced love, loneliness, fear and embarrassment at some point. To understand this is to level an often very lopsided playing field."
#247 by Bill Scheel
"Why in moments of crisis do we ask God for strength and help? As cognitive beings, why would we ask something that may well be a figment of our imaginations for guidance? Why not search inside us for the power to overcome? After all, we are strong enough to cause most of the catastrophes we need to endure."
#289 by Chip Giller
"So-called “global warming” is just a secret ploy by wacko tree-huggers to make America energy
independent, clean our air and water, improve the fuel efficiency of our vehicles, kick-start 21st-century industries, and make
our cities safer and more livable. Don’t let them get away with it!"
#27 by Noah benShea
"Do not kiss your children so they will kiss you back but so they will kiss their children, and their children’s children."
#31 by Rita Goldman Gelman
"Risk-taking, trust, and serendipity are key ingredients of joy. Without risk, nothing new ever happens. Without trust, fear creeps in. Without serendipity, there are no surprises."
They do vary in quality but they do sometimes invoke strong responses
Posted to Starbucks on October 19, 2007
Given Starbucks recent commercial problems perhaps they should hire this guy as a consultant.
Or maybe see if there are any bright ideas on the sides of their cups.
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